Tag: "video"
3 Ways You Can Use Twitter To Promote Your Multimedia Creations
Multimedia files (audio, video, pictures) can be a great way to get people to come to your website. You can use Twitter to get people to look at or listen to the multimedia files you have created. After you read this article you will know of 3 ways that you can use Twitter to promote your multimedia creations.
1. You can use Twitter to promote your videos. Many people use YouTube as a way to share their video files. It’s great that you’ve created a useful video and put it up on YouTube, but how are you going to get people to actually watch the video? Well it’s pretty simple. Just get in the habit of posting a tweet to your followers every time you post a new video to your YouTube channel. You can do the same thing if you use sites other than YouTube to host your video. Another strategy would be to tell your Twitter followers about the video before you create the video. This creates anticipation in the minds of your Twitter followers. They’ll be looking forward to your video and be more likely to watch the video. One other thing…Don’t make the video too long. People on Twitter have very short attentions spans. Many tweeps don’t like to be away from the tweet stream very long because they are afraid they’ll miss something. Your video should be no longer than 5 minutes. Besides, if you try to go longer than that, you might make a mistake and have to redo the video.
2. Got a podcast? Great! After you’ve taken the time to create useful content, you want people to actually listen to your podcast, right? A great way to that is to just post a tweet to your followers when you’re about to record the podcast and then another tweet when the podcast is ready for them to download it. Another way to get traffic to your podcast is to interview someone that is really popular on Twitter. When you’re looking for someone to interview, don’t just look at the number of followers that person has. Be sure to pay attention to the number of people that person is following back. Look at how often that person engages with their Twitter family. It will do you no good to interview someone that doesn’t talk to their Twitter posse. Once you’ve interviewed this person do the same thing you do with your other podcast episodes. Let everyone know it’s available!
3. Got photos? Use twitpic! Twitpic is an awesome way to share your photos with your Twitter posse. If your Twitter friend is in the picture be sure to tag them in the picture. This way they’ll be sure to look at the picture. They might even retweet it for their followers to see!
Using video and audio can dramatically increase the number of visitors to your site and the number of people that sign up to your newsletter list. Be sure that you sprinkle in enough personal messages in between sharing your multimedia files so people won’t label you a spammer. That is one label we can do without.
For futher tips and ideas for getting the most from Twitter check out my free report “How To Follow Friends And Tweet People” now.
Back-End Marketing Through Audio and Video Products
There are many different ways to use back-end marketing. You can use “one time offers” on download packages. You can offer big box specials to your customers. You can give discounts to your inactive customers on certain products to generate some interest.
You can use ebooks, reports, and other low-cost products to get your existing customers to buy more of the products you offer. And all of these techniques are likely to work and to generate some extra revenue for you. However, in this article, I am going to cover the two types of back-end products that I think have the most potential: audio products and video products.
Video Products
In the Internet marketing community and in other Internet business niches, video products are associated with skill and value. Not only do they reflect well on you as a competent marketer, but they also offer your customers a new medium through which they can access the information you would normally include in a report or in an ebook.
One of the primary advantages of this medium—video—is that it allows you to give your customers a far deeper understanding of the techniques you are trying to explain.
For instance, if you wanted to explain how Internet marketers could use Google Adwords to sell affiliate, you could explain it to your customers in a PDF report and include a few screenshots. Conversely, you could use a video product to demonstrate this thoroughly by walking them through each step—and showing them the final outcome.
Not only will video give them a better understanding of certain Internet marketing activities, but it will also lend you credibility. It will show that you are actually competent to create the videos and to carry out of the tasks that you suggest that your customers should be willing and able to do.
Audio Products
Similar to video products, audio products give you the opportunity to offer some significant value to your existing customers and to make some sales that you otherwise would not. For instance, you could start by taking all of your existing ebooks and reports and turning them into audio files.
You could do this by simply reading them into your headset or computer microphone while using inexpensive or free audio recording software.
Once you have prepared these audio products, you can offer them at a significant discount to your existing customers. Since many of them probably own an ipod, they may be interested in purchasing the audio versions of your ebooks and reports, so that they can listen to them at the gym or while driving home in their cars.
Conclusion
Video and audio products always provide a great complement to existing products—whether you sell them individually or package them with the product. They also make you appear more professional and competent; and simultaneously allow you to help your customers in ways that ebooks and reports simply cannot.
So, if you are not already using video and audio products in your back-end marketing efforts, then do yourself a favor and learn how. You can start by checking out my free online course on back-end marketing, which covers these two topics and several others: http://www.backendsecretsrevealed.com.
