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Tag: "Sales Funnel"

Your Sales Funnel: Your Plan To Succeed

| January 2, 2010

Business isn’t just good luck and timing. It’s also about careful business planning.

Part of that planning involves the careful design and implementation of your sales funnel.

 

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Creative Offers Generate Excitement And Customer Loyalty

| December 14, 2009
great offers for 2008
Image by theonlyone via Flickr

No one likes to be marketed with the same old buy this, blah, blah, blah.

People want to feel that they’ve not only been privy to a great opportunity, but also that they’ve just closed on a killer deal.

You want people on your site to actually want to receive your next sales offer because they are excited about your products and services.

For that, you have to engage some creative copy writing and implement offers that enthuse your customers.

Under Price And Over Deliver

One way to get people excited to get any offer from you is to always under price and over deliver on your products. For that, you need to make the customer aware of the real value of the offer, so that they understand what a fantastic deal you are offering.

Then, when you deliver your product or service, always seek to deliver more than what you promised. This works particularly well on introductory products to new customers. It can help them overcome any distrust they may have and really make them gung ho on your future offers.

One Time Offers

Another way to generate excitement is to give out one-time offers on the order form that seriously upgrades a purchase for an unbelievable price. Just make sure the customer knows that this is a one time offer and that if they miss it this time, they’ll never see it again.

Then, stick to your word! Don’t offer them that opportunity again. If the customer does ever see that offer again, and can get it, they will never believe you again when you say that you have a one time offer and the sense of urgency and excitement will be lost.

Cross Sells And Up Sells

Creative offers can help your customers identify other products that can solve their problems or give them better value. Rather than being a hard sell, if creatively fashioned, they can be seen as helpful guidance to makes sure your customer gets exactly the product that they need. You will be able to increase your bottom line while helping to meet your customers’ needs.

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Create Your Own Products For Bigger Profits!

| May 8, 2009

Many online marketers rely on affiliates to offer their customers a large selection of products or services. This allows them to keep no inventory while making a commission on the sale of the product. However, the down side is that once an affiliate linked is clicked, your customers leave your site and engage in a business transaction with someone else. There’s no guarantee they will continue to come back to your site for the rest of their business needs! So, to keep people within your sales funnel, you want to offer them more of your own products.

The Advantages Of Creating Your Own Products

When you have an inventory of products that you’ve created for your customers, they view you as the source of their business needs. It also creates an image of expertise in your area, that will help them to trust you more. This trust is crucial to establishing the potential for a sale, and when people see only affiliate links on your site, they tend to trust you less.

Of course, one of the biggest advantage is that you get to keep all of the profits. You don’t have to share them with your affiliate partner. If you can sell your own products, on a regular basis, you stand to make more money than if you sold only affiliate products. The other big advantage is that people stay on your site. You don’t send them elsewhere, so you can continue to market them on your site for other products, even after they’ve made the decision to buy.

How To Create Your Own Products Effortlessly

Not everyone has time to create their own products, but that doesn’t mean you can’t do it. You just hire someone to do it for you. Once you buy the full rights to any product, you can start marketing it as your own. You can add links into the product to customize it to your offers and your website too. There are many places online to hire people who will create anything from ebooks, courses, and software to everything in between for a price. Take advantage and start building your line up of special products to keep your customers in your sales funnel and reap a bigger bottom line.

For more tips and ideas you can start using right now visit www.salesfunnelprofits.net

Automating Your Sales Funnel And Profits

| May 2, 2009

When we think of a funnel, we think of a mechanical device that takes liquid from one larger container and puts it into smaller containers. It’s usually not automatic and requires a careful balancing act to make sure you don’t make a mess of things. Luckily, online, a sales funnel does not have to be as labor intensive as that! Since you are working in the wonderful world of the Internet with technologies like email and online payment systems, you can easily set up autoresponders and payment collection to run automatically. Think about that! You can be asleep in your bed and the Internet sales funnel you set up can still be sifting sales prospects while you snore away in your bed, even to the point of taking their payment!

Automating your sales funnel can begin from the moment someone decides to sign up to a forum or your mailing list. That email should go to an autoresponder which is an email address that automatically replies for you. It can reply with a freebie report, video, or whatever you promised for the sign up. It’s generally instantaneous and very impressive to people who want instant gratification.

Don’t forget to include opportunities in your free product for them to purchase some of your for pay products. That way you kill two birds with one stone: you sign them up and you  market them with the free product. Then, if they bite on the paying products, you can send them different autoresponders depending on what product they select. There’s no reason you can’t have various paths in your sales funnel to help you market people and bring them offers that might interest them.

Obviously, if you have a customer that bites at the most expensive product you have right away, you don’t want to market them with the cheapest one after that. You know they are seriously interested in your products and are also in need of more complex solutions. So, don’t insult them by then sending an offer for a simpler, less expensive, version after that. Check your autoresponders and make sure they make sense.