Tag: "marketing"
What’s Price Got to Do With It?
When it comes to managing your own membership site website there are several things to consider. First, what is your website going to be about? Second, who is the target audience? Third, how are you going to market your website?
And finally, what is the price of my monthly memberships?
You may be wondering what price has to do with the other three questions directed towards marketing?
And the answer is everything.
Pricing can affect all aspects of the marketing of your membership site. Your price will increase or decrease depending on what you want out of your website. Let’s go through the three most important questions one by one, analyzing what price has to do with it.
1. What is your website going to be about?
The demand for your content decides your price. If there are millions of other websites about the same thing and they are offering only 10$ per month, then there’s a pretty good chance no one is going to join your 30$ per month website.
However, if you have a great new idea with fresh content and less competition, then you can up the monthly fee. People will pay for original content, especially if your member site offers something extra.
2. Who is the target audience?
Do you want to attract teenagers looking for an easy answer to their homework assignment on Shakespeare? Or are you focusing on the high rollers who are looking for the top-of-the-line ski resorts where cost is not an option.
Your market audience affects your price. If your target audience is students or children, you cannot expect them to pay 30-40$ per month on a membership – their monthly income is most likely allowance remember!
However, if you are directing your website to upper-class individuals, then you will be able to up the price as well.
3. How do you want to market your website?
Again, price is the key component to this question. First off, price is one of the most important things people look at when deciding to click that extra step and join the sight.
Do you want to have thousands of members who check into your website once in a while? Or do you want hundreds of members who admire your website and can’t wait to read the latest content?
If you want to get as many members as possible, it’s best to price low. For example, if you charge only 10$ a month and your members stop using the website they still might continue to pay, thinking “Oh well, it’s only ten dollars a month.”
However, if you want to pride yourself on your websites’ content and market your website as the best of the best, then charging a higher fee is only understandable. After all, people know that they get what they pay for. And a high standard web site deserves a higher fee.
So, before determining the price of your monthly membership, discover the what, the who and the how of marketing. For even more great tips click Membership Sites Made Easy and discover your best bet to finding the most revenue-generate fee.
Is It Hard to Run a Membership Site?
Membership sites are one of the easiest and surest ways to make a monthly income on the Internet. They generate billions of dollars a year and promise monthly residual profit. Furthermore, it’s entirely up to you what you want to put on your website and how you want to run it.
However, many people assume it’s too time-consuming to manage a membership site. What with coming up with new content month after month, dealing with marketing and focusing on new membership site ideas, the whole process might appear too big to take on.
It’s not.
In fact, it’s relatively simple, thanks to outsourcing. Essentially, outsourcing is the process of hiring employees to help you run the membership site.
In the same way an editor of a magazine hires contributing writers, photographers and journalists, you will be hiring your own personal staff to help you with the less-important aspects of the member site.
However, because the work is on-line, many of your content writers, ghostwriters, researchers and photographers are found, hired and paid online. And, unlike most jobs, you are free to make your own hours for both yourself and your employees. Whether you want to pay them by the hour or by the article, or you want them to work 40 hours a week or 40 hours a month, it’s all up to you.
And the best part is, by outsourcing some of your work, you are free to concentrate on whatever projects you choose.
There are various websites specifically designed to help you find the right candidates for your outsourcing projects. From data entry and administrators to feature writers, researchers and editors, the choice of possibilities of whom you want and what you need done is endless.
Plus, you have the opportunity to choose the candidates based on their previous employer reviews, their compensation expectancies and their portfolio of work. You also have the choice of hiring them on a one-time basis or continuing to use their services, based on their performance. How you want to outsource the material is entirely up to you.
But this will cost a lot, right? Most of my income will go to employees won’t it?
No.
Outsourcing is surprisingly cheap. Actually, it’s unbelievably cheap. You can easily take home more than 90 per cent of the profit each month and still have free time to focus on marketing and new ideas. In the long scheme of things, this is not even a dent in your monthly residual income.
Compared to the precious time you are gaining back, outsourcing is a logical and simple choice for any member site manager looking to multiply his or her revenue.
And with all the free time you have, you’ll be able to begin new membership sites and focus on the marketing aspect of the member sites, tripling your income.
For even more great advice goto www.membership-sites-made-easy.com and discover how to find more members, create more member sites and earn more monthly residual revenue, all the while publishing new content every month.
Let outsourcing handle the month-to-month projects while you handle the important aspects of your online business.
After all, you are the boss!
The Top Four Reasons Why You Should Use More Back-End Marketing
Simply put, back-end marketing is the only way to do business. If you’re not doing a whole lot of it now, there’s a good chance that your business model is leaving a lot of money on the table unnecessarily. And there is also a good chance that you have several competitors who know better—who will snap that money up—and who will ultimately put you out of business if you don’t change… and fast.
So why is back-end marketing so important? I sat down and thought about it. I came up with dozens of different reasons, but I’ve limited this article to only four of the more important reasons. Next time you question whether or not you should use back-end marketing, look no further than this list…
1. In virtually all situations, it is far cheaper to sell a second product to an existing customer than it is to find a new customer. Some marketers estimate that it is 10 times cheaper. Even if it isn’t that much cheaper for you, it is still probably considerably cheaper. So do yourself a favor and switch your marketing efforts to your existing customers. It will significantly cut the costs of your marketing efforts.
2. Your existing customers will be willing to pay more than will complete strangers. This is because existing customers have purchased your products and have used them. They now know that you are a legitimate Internet marketer who has something useful to them. Other people do not know this. And that is precisely why you should attempt to sell your higher-end products to your existing customers, rather than people you do not know: they will resist less and this will result in a higher conversion rate.
3. Believe it or not, offering back-end products that are actually useful complements to your existing products will get your current customers to trust you. Rather than making you appear to be a scam artist, useful and reasonably-priced upsales will demonstrate that you are committed to providing your customer base with all of the information they need in order to be successful marketers.
4. Offering a large discount through a “back-end” sale gives you an excellent means through which you can re-activate “inactive” customers. You may not realize this now, but inactive customers are some of your best prospects. While they are not currently following your product releases, they have purchased from you in the past—and they may be a single email away from purchasing from you again in the future.
And there you have it: four concrete reasons why you should use more back-end marketing. If you didn’t know these before you read the article, you have probably quickly identified them as good reasons for using back-end marketing.
If you want to learn more about how you can actually use back-end marketing to your advantage, goto www.backendsecretsrevealed.com, where you will find free, a seven-day course on back-end marketing, a free report on back-end marketing, and a full-length, detailed ebook on back-end marketing.
