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Tag: "Internet Marketing"

Ethical Internet Marketing Practices – Building a Loyal Subscriber List

| May 10, 2009

When it comes to Internet marketing, the money is in the list. A list is a collection of email addresses. The only ethical way to build a list is to utilize a double opt-in process. What this means is that when someone provides you with their email address, they receive a confirmation email making certain they intended to subscribe to your service.

The reason double opt-in is important is two-fold. First, there are unscrupulous people who will enter the email addresses of people they know and subscribe them to newsletters, offers, etc. that they have no desire to receive. This might be done as a prank or it could be done to harass someone.

By requiring a person to click on a link to confirm their subscription, they are stating that they have personally subscribed to your offer and do indeed want to subscribe.

Secondly, double opt-in offers some protection to you. Oftentimes people forget that they have subscribed to something. When they receive it, they mark it as spam or it ends up in the “Junk” folder. If you receive multiple spam complaints, you could be blacklisted from sending out bulk mailings. If you use double opt-in, you can show proof to your ISP provider that the person, who claimed you spammed them, did indeed sign up for your newsletter.

A double opt-in system sends the confirmation letter the instant someone subscribes. This helps them to remember that they subscribed to your service. Once they click on the confirmation link, they will receive a second message letting them know their subscription has been confirmed.

When using email subscription services, you have the ability to include whatever message you would like. If people are subscribing to your newsletter, you would be wise to send them a thank you message and let them know when they can expect to receive your next publication. You should also include a link to the URL of your newsletter archive.

Capturing a Visitor’s Email Address

One of the easiest ways to begin building a customer list is to offer a free newsletter subscription. Chances are good that you have subscribed to an electronically delivered newsletter.

Newsletters are also referred to as ezines. Generally, they are sent to subscribers on a weekly, bi-monthly or monthly basis. A few newsletter publishers send out their newsletter daily. Daily newsletters generally offer a quick message such as a motivational quote or a business tip.

Generally, a newsletter consists of one to two articles; a “soft” advertisement; and links to information on your website or other beneficial resources. The content should be current and not readily found elsewhere.

When you publish a newsletter on a regular basis, you establish yourself as an expert in your field. You also keep your company name (or your own) in front of potential customers. When they need your services or products they will think of you because you have provided them with beneficial information and helped them solve a problem.

Keep in mind that most of the people who subscribe to newsletters receive dozens of newsletters each week. If you want them to read yours on a regular basis, you need to make certain that your newsletter stands out above the rest.

When composing your newsletter keep it concise and include beneficial information. Stay on topic and be consistent. If you tell your subscribers that your newsletter will be in their inbox each and every Wednesday; make certain that it arrives on time.

Do not use your newsletter as a sales letter. While it is okay to include a short “soft” advertisement for your product or service; the purpose of the newsletter is to provide beneficial information to the readers and keep your name in front of them on a consistent basis.

It’s a good idea to create a web page that details the information in your newsletter. When possible you should post each issue of your newsletter directly at your website. On the information page you can include links to each issue so potential subscribers can review what you offer.

You also want to provide them with an incentive to subscribe to your newsletter. You can give them a free report, ebook, or offer a one-time discount when they order a product from you. This incentive needs to be something that will benefit them.

In “The Honest Marketer” you will learn exactly how to build a loyal list. This valuable e-book will take you by the hand and provide you with instructions and resources to help you build a customer list in 90 days.

How To Run A Profitable Online Business

| April 22, 2009

Some of the most common complaints and excuses from people who aren’t successful with Internet marketing are that they can’t manage all the areas of the business.

The simple truth is that they don’t have systems in place to take care of all the essential areas of running a profitable online business.

For example, in order to be profitable, you must have a fresh supply of prospects every day. Next, you need to turn these prospects into paying customers (hopefully more than once). To achieve this, you must stay in contact with the prospect on a continual basis (daily, weekly).

To stay in contact with prospects requires an email auto-responder (unless you want to email everyone individually). As such, you need to learn and have the skills to use this type of program.

On top of this, if you are just starting out, you will need to know about hosting and domains. You will also need to set up your own website and update it with new articles, products and special offers.

Another piece of software that you should use is a blog. WordPress is an ideal choice, but again you need to know how to use it and personalise the default settings.

The point of this article is to establish an understanding of what’s involved in the business of an Internet marketer. So many people are lured by the promise of fast money, but they fail to understand the skills and knowledge that you must acquire first.

Of course, there are other solutions to managing all the separate individual parts of the business. When you are just starting out, you may not have the funds to outsource these tasks or pay for sophisticated software.

However, one of the programs that brings all the processes into one organised and streamlined solution is Fantasos.

Fantasos allows the Internet marketer to have all the above-mentioned operations taken care of in one central location.

For example, you can handle all your emails in one area, you can see sales and customer information in the same area while also being able to set up joint venture deals and find partners to promote your products.

Having all this information easily accessible is very important and extremely useful. It stops you wasting time and allows you to focus on the core areas of business. Not only that but you can manage much bigger deals and look professional in the process.

The real advantage of having this all managed in one central location is that you don’t need to employ people to handle these very important functions of the business. Instead, you can just log in to the main operating area and check that everything is running smoothly.

You can literally save thousands of dollars over the course of a single year by using a simple system (and avoiding employee costs), plus you can get a lot more done in that time also. This all puts money in your bank account.

If you are interested in having more free time and being confident that everything is running as it should (behind the scenes) then you really need to check out  today. You can do so by clicking here http://www.jvm2hosted.com/

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