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Tag: "blogs"

Blogging Your Way to Big Traffic

Byron Coke | May 7, 2009

There was a time when people used a blog as a way to air out their thoughts, views, opinions and basically anything that they wanted to say. It didn’t even matter if other people read these blogs. As long as they could express themselves, it was enough.

Nowadays, blogs have taken a different turn. Rather, people use of blogs for different reasons. Now, instead of just using them as a venue of self-expression, them have become a venue of business and even popular on the web.

There are a lot of websites that offer free blog hosting. People maximize their use of these by signing up, posting interesting content, and at the same time, inserting subtle advertisements for their products.

Having a blog means one thing: in order for you to be successful, you need to be able to generate a constant stream of traffic to your blog. You need to have traffic; otherwise, you’ll be getting nowhere with respect to your goals. So how can you blog your way to big traffic? Here are a few tips:

• Post important, significant, and interesting entries

Many people think that when it comes to blogs, it doesn’t matter what they put in it. After all, it is their blog. This is true. But if you want to have a surefire way of generating traffic, you need to do more than that. What you need to do is create entries that are of high interest of the general public.

So how do you come up with interesting topics? How can you be sure that the topics you want to post are something that people want to read? With this, you can watch the news, check current events, keep an eye on the current trends such as in fashion, make use of your ears–and turn them into radio to check what people are talking about.

When you post topics that are interesting, it won’t take long before bots make their way into your blog. When they do, you can expect traffic to increase after you’ve been indexed.

• Use the tag and ping method

You may not know about this method, but tagging and pinging can be a great help in increasing web traffic to your blog. Take note that these two are not the same. Tags are used as bookmarks; they are used to classify the content in a blog. In a way, you can say that tags are also keywords and can serve as guides of users to your blog and its contents.

Now, pings are used to let search engines know that you have just updated your blog. There are a lot of sites that ping blogs for free. All you have to do is register your blog and then allow them to ping it. For the next pings of your blog site, you can either do them manually or embed the ping service into your site and automatically ping it with each update.

To optimize usage of these two, it is always good to tag your new post and ping your whole blog site for the update.

• Use popular and heavily used keywords

Another way to direct traffic into your site without any cost is through the use of keywords that people frequently search for in search engines. When you have such keywords in your blog, search engines are more likely to index your article and blog sooner.

To look for these heavily used keywords, you can make use of websites, such as Technorati, which allow you to check the current hottest, or most in demand and used, keywords on the web. Especially with Technorati, you can make use of their Keyword Watchlist service where you can keep track of the keywords searched in search engines.

Once you have the too-hot-to-handle keywords, you can make use of it in your blog posts. With the use of this technique, you are actually helping the search engines find your blog. Through the keywords, you are letting them find you on the web and hence, index you.

However, blogging is not the only way to generate traffic to your site. There are still numerous ways that you can approach your goal. To learn more about the different strategies for generating traffic, go to www.responsivetrafficsecrets.com to find out everything you’ll ever want to know about generating traffic.

Blogging for Business Building

Byron Coke | April 21, 2009

Are you blogging for your business? If not, you are missing out on a great way to promote, advertise and market your business for practically no money at all. In fact, you can blog for free, if you like.

When you begin blogging for your business on a regular basis, you are opening the door for your customers, clients, colleagues and prospects to enter into a conversation and get to know you.

Blogging began as an online journaling phenomenon, but it has evolved into a whole new animal. Many people do operate personal blogs, but blogging is a whole lot more than chit chat and diary secrets spilled to the world.

Your business blog is the perfect space to tell people who you are and what you are all about. Effective blogging can be the most powerful marketing tool you can create. There are blogging platforms out there that let you publish a blog for free, but if you are serious about building a blog to promote your business, you’ll want to invest a very small amount of cash.

If you already operate a website, you have the perfect home for your business blog. You can quite likely add a WordPress blog to your website with just a few clicks of your mouse in your site’s hosting navigation controls. If you don’t have a website for your business, beginning a blog is the fastest, easiest way to create a web presence for your business.

Don’t Have A Website?

First, go buy a domain name that reflects your business name, your service or your product. It costs less than $10 a year, so just do it. Then you need to find hosting for your blog. A server provides you with your virtual real estate – a place your domain can call home. You can find good, reliable hosting for under $10 a month, so it’s not a difficult expense, even for the smallest business. By investing this small of amount of money to host your own blog, you have the security of ownership without being at the risk of someone else’s business decisions.

Once you have your blog up and running, begin to do some market research to determine what words people are using when they search the Internet for your services or products. The Internet has several free keyword research tools that let you enter in a term and instantly find out how many people have searched for that term over the past month. Some will also suggest other popular keywords to use within your blog posts’ titles and content in order to increase your visibility in the search engine results pages displayed when people are searching on the web.

The primary way to gain visitor traffic to your blog, however, is by having quality content that is well written and easy to read. Share helpful information with your readers and even offer special incentives or contests for the readers of your blog.

Isn’t Blogging Complicated?

Blogging isn’t difficult and it doesn’t have to be scary. Just write with your own voice and treat your customers the way you know you should. Let them know you appreciate them and that they can depend on you to keep it real, share good ideas and interact with them on a regular basis. If writing isn’t your thing, you can always hire a good freelancer to write your blog posts for a reasonable fee.

Blogging is a great way to market and promote your business. It gives your clients and prospects a way to get to know the owner behind the business and trust you. Creating and increasing trust is what will lead to potential buyers to do business with you.

For more low cost ways to promote your business check out the Penny Pinchers Quick Start Guide To Online Marketing now.

Article Marketing Your Way to Business Growth

Byron Coke | April 20, 2009

We’ve heard it said time and again in the world of marketing on the Internet – content is king. What does that really mean, however? Simple, by providing great content or information, you are establishing yourself as an authority in your industry. Content does more than just fill your website and blog pages, however. Do you know how do you use content to market your business for no out of pocket cost?

One of the fastest and easiest ways to use content to promote your business is through article marketing. Article marketing is the technique of writing articles about your business, products or services and then submitting them to article directories on the Internet.

Article directories are websites that gather together vast amounts of free articles on every topic under the sun and then allow others to publish those articles on their websites, blogs, in emails and newsletters. Article directories provide valuable services to business owners. By having fresh content to use and publish, business owners can quickly and easily provide information to their clients and prospects.

So how does article marketing help you promote or advertise your business?

• Every article submitted to an article directory includes an author’s bio information at the end in the resource box. The resource box gives the author the opportunity to tell the reader a bit about who they are and what they do. It will also provide the opportunity to include a link or two back to your website.

When someone chooses to publish your article from an article directory, they must also publish the resource box with your author’s bio information. As a result, every time someone reads your article, no matter where they find it, it will include an instant “mini-ad” about your business as well as a direct link to your site.

Once the reader clicks through to your site, you have the opportunity then to capture their email address through an autoresponder for a newsletter or mailing list. Once you have their email, you can begin to build a relationship with your prospect and eventually turn them into a customer.

• The other thing article marketing can do to promote your business is establish you as an expert in your field. People want to purchase products and services from an educated and informed business. By writing and publishing well-written articles offering useful, informative, accurate information, you let your prospects know you have a level of expertise in your industry. They will learn you are up-to-date on the new and trending information in your business. You can show them how your business product or service solves their problem.

Try writing articles about your industry, services and products to see how you can use article marketing to advertise, promote and market your business for no cost. Write and submit articles to the directories on a regular basis and watch how your website visitors multiply. Once you get people to your site and capture their contact information, you are in the perfect position to turn them into new paying customers.